Marketing Audit for Small Businesses in Vancouver
Most small businesses invest in Google Ads, Meta Ads, or local SEO (search engine optimization) but do not have a clear picture of what is actually working. This audit fixes that, using the same principles I used to manage multi-million dollar campaigns for brands like Wendy's, Sobeys, and Canada Goose. I find out where your money is going, what's converting, and what's being wasted, before you spend any more.
I start with research on your competitors, then build your personas using real buyer psychology.
This feeds into brand strategy: why someone picks you over your competitors. I then audit your digital presence: website, ads, local SEO, Google Business Profile, socials, and analytics, to find where the gaps are.
Everything gets ranked into one prioritized growth strategy, so you know exactly what to fix first and what can wait.
What’s Included
Market Research
Porter’s Five Forces analysis: how much competition and pressure your business faces, and how you can compete
Competitor snapshot: what your closest competitors do differently or better
Ideal customer profile: who your best customer is, business or individual, and what makes them buy
Messaging audit: what your website, social, and ads actually say, and whether it's consistent
Persona Development
Firmographics or demographics: who your customers are, business (business, size, revenue) or individual (age, location, estimated income range)
Psychographics: how your customers see themselves, and what they want their choices to say about them
Needs-based audience schema: identifying the emotional reason your buyer says yes, and building your messaging around it
Anti-persona: who not to market to, so you stops attracting the wrong leads
Brand Strategy
Positioning and USP (unique selling point): why someone picks you over your competitors
Features versus benefits: flagging where you're selling features instead of the outcome it gives the customer
Messaging strategy: the language and proof points every channel should use
Branding system: your voice, tone, and visual consistency. One way of talking and looking, everywhere
Content persona: a defined voice for every future post, ad, and page
Digital Presence and Analytics Audit
Channel, budget, and funnel fit: are you on the right channels, with the right spend, reaching the right people at every stage?
Local SEO and Google Business Profile: how you show up in Vancouver and neighborhood-level search, review pace, posts, and photo freshness
AI search visibility (GEO): whether you show up in AI answers from ChatGPT, Perplexity, and Google's AI Overviews
Content cadence and mix: posting consistency, and whether video is part of it
Google Ads and Meta Ads review, if running: campaign structure, audience targeting, search terms, ad creative, conversion tracking, and wasted spend
GA4 (Google Analytics): is your marketing being measured properly? Ensuring it is installed correctly, tracking the right actions, and reporting on accurate data
Reputation snapshot: your Google reviews and rating against competitors
Website speed: whether your site meets Google's performance standards
What’s You Get To Walk Away With
Growth Strategy
Customer journey mapping: where prospects drop off before they become a customer
Prioritized action plan and roadmap: every finding ranked by impact, built around your budget
60-minute debrief call: we walk through the findings together so you leave with clear next steps
Book the Audit on its own, or at a reduced rate as the entry point into ongoing support. See Monthly Strategy Support and Outsourced Marketing Director for what that looks like.
Pricing is dependent on your business size, goals, and needs. Book a complimentary intro call or email me at Jasmine@BraunMarketing.ca.
Marketing Audit details current as of September 2026.