FAQs
Common Questions from Vancouver Small Business Owners
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It's ongoing help figuring out what kind of marketing to focus on, without hiring a full-time person. I look at what's working, what's not, and give you a clear plan so you're not guessing or trying everything at once.
Whether you're just getting started or ready to scale, the plan is built around your budget.
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A good one tells you where your money and time are actually paying off, and where they're not.
I review your current marketing, then give you a straightforward plan built around your budget, along with a 90-day prioritized plan.
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No. Most of my clients are running lean already. My job is to make sure whatever budget you do have is going toward things that actually bring in customers, instead of spreading it too thin.
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The Audit is a one-time review - I look at what you're doing now and tell you what to fix. Monthly Strategy Support is ongoing - I build you 90-day plan in order of priority and keep you on track month to month.
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Yes, if that's what your business needs. My main focus is strategy, making sure your priorities, targeting, and plan are right. If the audit turns up a real gap, in email marketing, social media, or video ads on platforms like TikTok and YouTube, that becomes part of your plan, and I scope it into your ongoing support through Monthly Strategy Support or Outsourced Marketing Director.
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You get the same level of senior strategic thinking without a full-time salary. That's what my Outsourced Marketing Director option is for: senior-level direction, at a fraction of the cost of a full-time hire.
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I start by auditing what's already running: your Google Ads, Meta Ads, Google Business Profile, and conversion tracking, before recommending anything new. Most lead generation problems I find aren't a traffic problem, they're a targeting or tracking problem. Fixing what's already broken usually gets more leads than adding a new channel.
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My background is 7+ years of digital marketing - managing Google Ads, Meta Ads, and programmatic media campaigns at a top Canadian agency, now applied to small businesses that need the same strategic thinking without agency-sized budgets or teams.
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Both Monthly Strategy Support and Outsourced Marketing Director are billed at the same hourly rate. The only difference is how much of your business's marketing you need me handling each month.